Home > Work > First Ascent - Outdoor Clothing

First Ascent – Outdoor Clothing

Refresh has worked with First Ascent since 2007 when we first built the First Ascent Website. Since then, we have kept the First Ascent tebsite refreshed, and worked on material for product launches, video edits and web banners.

What we’ve done

Refresh built the First Ascent website using our own custom written content management system. The product catalogue on the website holds over 100 products with colour variants and connects to MWEB Safeshop for online shopping.

First Ascent Website Design

First Ascent is one of our star clients when it comes to keeping the website up to date. The company also makes use of the newsletter functionality that we built and sends out emailers on a monthly basis.

First Ascent Email Newsletter Design

Refresh also designed and rolled out material for the launch of a First Ascent jacket orginally called the “Cyclone”. For this campaign we produced a magazine print ad, a video ad, and website banners.

First Ascent Print Design

The jacket was later renamed Magneeto.

First Ascent also sponsored the premiere of “Unfinished Business” and provided great support for this project. We took a short clip out of the movie as a promo for First Ascent: