Racecard response

30 Mar 2010  |  Design Graphic Design

Racecard.co.za

Gareth Cliff, the 5fm DJ, was complaining about how South African politicians often “Pull the Race-card” by bringing the issue of race into debate. Gareth asked what a Race-card would look like, so we designed a series and put them on racecard.co.za.

Hayibo put an advert up for us, and we created a Facebook page.

hayibo-image

The Mail & Guardian editor, Chris Roper, called us up to interview us, and Racecard featured on the homepage of mg.co.za.

mailguardianhomepage

According to Chris:

Our readers have now started using your Race Card parody in other comments on other stories. How popular culture is created, I guess.

“Sorry village guy, is that the best you can do?

“Please try again (also please get yourself a race card)
“Fred Langley on March 19, 2010, 9:08 am”

Radio 702 then called for a radio interview…but enough was enough.

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