Refresh adopts a holistic approach when it comes to emarketing and search engine optimisation. (SEO) From the initial page build, we ensure your website complies with all search engine recommendations, for an optimal ranking in the organic search results. We can provide detailed consulting on the many facets of emarketing from Pay Per Click campaigns through to content related marketing.
Organic search optimisation involves careful keyword research to find actual keywords users are typing to find your company. Once the research has been completed, we analyse your website to ensure it is correctly setup for optimal indexing on the search engines for that keyword using a variety of techniques.
We use Google AdWords to advertise on Google and Google affiliated sites, AdWords is very effective for very targeted product/service promotions and for the initial launch of a website.
We have experience in effectively launching a variety of Pay Per Click campaigns, including remarketing campaigns, dynamic-keyword insertion campaigns, and standard ad-group/keyword focused campaigns. At your request we will prepare a strategy document detailing the ad-groups we will create for your company, the targeted keywords that we will use, and the bid amount and budget we recommend per month.
We can assist with copy-writing of blog or general content articles, which incorporate well researched keywords from your SEO campaigns. This content can then be included in your email marketing campaigns, and shared via social media for maximum exposure.
Refresh are also experts in creating “shareable” media for the other search verticals, such as video animation, and info-graphics.
We have many years experience in the setup and monitoring of Facebook pages, Twitter accounts, YouTube channels and LinkedIn profiles, and the integration of these social media feeds into your website. We also provide consulting on best practices and trends regarding social media, and can help with social media monitoring.
Certifications: Refresh has two Google Adwords & Analytics certified persons.