Marie Claire’s “Get the Gift you Want” campaign, allows website visitors to select products from various categories and send the wishlist to friends or family to (Hopefully!) encourage Christmas purchases.
Within a very limited timeline, Refresh delivered a fully working campaign to Marie Claire within 3 weeks. The campaign mechanic allows users to register, add products to a wishlist, and then send the wishlist via email to friends or family via WhatsApp or email.
Select products from four main categories.
Once your products have been added, you can view your wishlist and send it off via WhatsApp or Email.
The friend or family member can then purchase the product via the Marie Claire website.
Marie Claire (Associated Magazines):
“Hello Melissa, Craig,
Just a quick note to thank you for all your hard work on this project – much appreciated!
We are so relieved and happy that it is live (ON TIME!) and hope that we will get many users to experience it in the next few weeks…:)
Lian Lombard: Editor: Marie Claire