Strategy
Refresh started with a detailed content workshop to gauge the content requirements and assist in determining the website structure and possible user requirements of the website. The website content was then broken down in the home user, and commercial user, and we then began with the content creation in consultation with the client James Eedes.
The Work
We commissioned a professional photographer to create unique styled product photography rather than settle for run of the mill stock imagery. Website content was written specifically for the home and commercial users, with detailed information on the benefits of the system and frequently asked questions.
Professionally commissioned product photography was commissioned
Detailed product information in easy to digest text and info-graphics
Custom info-graphics to illustrate the power concepts
