The Royale International travelling frog campaign was intended to build the Facebook fan base of Royale International.
We used a frog as a mascot which was then photographed at various customer offices during deliveries. Customers then entered their details into the Facebook app to be in line for the price of a Amazon Kindle touch. The Facebook fan base has increased considerably during the campaign, and user interactions with the Facebook company page have also grown.
Refresh also manage the conversation calendar for Royale International as well as moderation and monitoring on their Facebook page.